To recommend thrift to the poor is both grotesque and insulting.
It is like advising a man who is starving to eat less.
Oscar Wilde
Patronizing the Poor but Fetishizing Peasant Foods
One common response to the anger elicited by last month’s Salon article about hipsters on food stamps is: *yawn* nothing new, seen it before, everyone loves to hate people on welfare, tell me something I don’t know. And that may be partially justified—I gestured to some of the historical precedents in the first entry, both in the title, which was a reference to the myth of the welfare queen famously promoted by Ronald Reagan, and in my discussion about the home economics movement. Progressive Era social reformers were really concerned about what new immigrants to America were eating and made (completely unfounded, obviously) connections between foods associated with immigrants, like pickles, and all the other stereotypes they had about them—their stunted growth, laziness, excessive attachments to their mothers, lack of self-control over their unruly sexual urges.
Those kinds of myths—the idea that pickles make you horny or that poor, black women have kids out of wedlock in order to game the system—gain traction in part because they appeal to existing prejudices about the poor and in part because they enable dominant social groups to project the things they are most afraid of being onto the poor, so they can distance themselves from them. It’s reassuring to a lot of people if laziness and sexual excess look like a black single mother on welfare instead of a white-collar worker who comes home and watches hours of television every night and might be unfaithful to his or her spouse (or desire to be). It’s much more convenient if “gaming the system” looks like a Black woman or Latina who lives in subsidized housing and uses 50 different social security numbers to collect thousands of dollars a month in welfare and drives a Cadillac, instead of like a corporate lobbyist who pushes for roll-backs of labor and environmental protections or like an executive who does all he can to cut workers’ salaries and benefits in order to maximize profits and shareholder dividends…and drives a Cadillac.
The history of stigmatizing the food of the poor is probably as old as social classes themselves, or least as old as capitalism and the emergence of the middle class(es) in the 18th C. The expansion of the middle class in that period is one reason a lot of scholars give for the proliferation of silly “grammar”** rules like not splitting infinitives or ending sentences with prepositions at about that time. The middle classes have always had a lot to gain by making very clear distinctions between their way of speaking, dressing, and eating—which is always the "right” way—and the culture of the poor—which is not just different, but “wrong.”
However, there’s also a long history of romanticizing the poor and glorifying how frugal, resourceful, or admirably un-fettered by material needs they are. This seems especially true in terms of food—as suspicious and critical as many home economists were of immigrant foodways, they also looked to them for inspiration in developing cost-efficient and palatable meals and idealized their thrift. Bertha Wood, in the same book that criticized the “overstimulation” caused by Eastern Europeans’ taste for pickles, had far kinder things to say about Mexican food:
When not too highly seasoned, Mexican dishes are very tasty…. Only lack of variety and the use of hot flavors keep their food from being superior to that of most Americans.
In the 1980s, romanticization of the poor took the form of a widespread fetishization of “peasant” foods, especially in the growing world of California-inspired haute cuisine. The peasant food craze seems to have roots in the 1960s/1970s countercuisine and the hippie rebellion against the food industry. But the food of the international proletariat didn’t appeal to the Patrick Batemans of the world because they were a way to eat in solidarity with the oppressed classes in the global south. Instead, for the yuppies who adopted them, I think they were a way to mitigate the stain of elitism or food snobbery. “Peasant” foods are authentic, not pretentious. Their presence on the menu implies that that the gourmet aesthetic is based on some sort of objective standards of deliciousness, not subjective and arbitrary ideas about sophistication.
Peasant foods helped create the illusion of a culinary meritocracy—any kind of food can be “gourmet” if it tastes good enough. Of course, it’s not a meritocracy. The foods associated with the American poor, like Velveeta and Doritos, are totally ineligible, even though both would be probably be considered works of culinary genius if they were created by Wylie Dufresne or Grant Achatz. But the appearance of culinary democracy belies the arbitrariness of food aesthetics and the cultural hierarchies they reflect and reinforce.
To get back to the probably-apocryphal trend of “hipsters” living large on food stamps, I think that the differences in the way stigmas and stereotypes about the poor manifest in different historical periods matter as much or more than the commonalities. What strikes me most about the responses to the Salon article is not so much the occasional virulence—although that is often startling—but rather the division between the first two of the four camps I described in the second entry:
1. Outraged sheeple—a lot of people were completely sold on the veracity of the trend and responded exactly the way the article primes them to, i.e. how dare people who receive food stamps shop at Whole Foods, purchase gourmet or exotic ingredients, or ever buy anything more expensive or pleasurable than the bare minimum required to ensure their survival. This camp is split between people who object only to food stamps being spent on non-“essential” foods and people who apparently believe that people receiving public assistance should not be able to purchase anything that might be construed as a “luxury,” even with their own money.
2. Better than Doritos—another group of people who believed the story thought it was a good thing, at least as long the food they’re eating is healthier. This was frequently accompanied by the suggestion that eating “better” food would prevent them from getting fat and becoming a drain on the health care system. Virtually no one defended the purchase of “premium” foods on the grounds that they might be more pleasurable than whatever kind of gruel or cabbage soup might be the cheapest way to fulfill your nutritional needs.
I think these warring camps represent two of the most pressing middle-class anxieties about food right now: the obvious one is the fear of fatness and all the guilt and shame attached to eating or desiring anything seen as “fattening,” like “junk” food, but the less obvious one that the first camp seems to reveal is an anxiety about food snobbery or perhaps overconsumption more broadly. In other words, perhaps part of the reason so many commenters were so quick to try to dictate thrift and asceticism to the poor is because they feel guilty about their own “splurges” and aren’t sure that spending more money on organic or gourmet food is wholly justifiable. That may even be one of the reasons many readers bought Salon’s paper-thin story, assumed it was a real phenomenon, and even made their own unfounded assumptions about what kinds of things foodies on food stamps might buy. Just like the specter of obese poor people buying frozen pizzas and soda with their food stamps is a useful whipping boy for fat shame, the “hipsters” on food stamps with their heaping bowls of curried squash drew attention because they’re the ideal target for foodie shame.Read more

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